In 2012 Nascar came to Mexico for the first time in its history, so they were keen on making it a spectacular event. What they wanted was a full service agency that was able to take care of all of their marketing needs from BTL to Digital. This was the design that was submitted for our bid, which was successful won in the end.
Its biggest theme was having it being reflective of Toyota's sponsorship. We did that by implementing key parts of Toyota's Racing Division into the design of the website. From the TAC loading screen to the background of the main page which has a composite of TRDs images.