Corona Music's goal was to get more young people to drink Corona. The target demographic was 18-24 year olds who were more inclined to hit YouTube or illegaly pirate their music instead of purchasing their music. Our solution was to build a youth friendly platform where anyone would be able to download music with every code that was given out with their beer purchase, along with being a hub for any music related event leading up to Mexico's seminal music festival: Corona Capital.
For 2.5 years I helmed Grupo Modelo's Corona Music in every capacity. From Designer to Creative Director. I managed teams throughout the world to bring Corona Music to life. My first year I was in charge of all Front-End Development and International Team Management, which resulted in a smooth transition from version 1.0 to 2.0. My second year I was tasked with revitalizing Corona Music in order to compete with Spotify that was in its early stages within Mexico. In the end I was involved with 2 deployments that brought all facets of development within the Music Marketing team and was responsible for selling the idea to Grupo Modelo. Under my watch we went from an average 2 million user reach per month to nearly 5 million by my tenures end.